Apparel
Anokhi Kurti
Block-print cotton · Rajasthan SHG
Where every stitch is
woven with a purpose.
She didn’t inherit a business. She stitched one.
Across India’s villages, women have been weaving, printing, and stitching for generations. The craft was never the problem. The market was.
Prerna fixes that. When you buy Prerna, nobody takes a cut. She gets the right value.
Our Belief
“We don’t make products to sell a story. We tell stories because the products deserve to be understood. Behind every piece is a woman, a community, and a choice that changed everything.”
— The Prerna Founding Principle
THE TRANSFORMATION
From Her Home. To Your Hands.
She Learns
Women in SHGs across rural India undergo hands-on training in garment-making, weaving, block printing, and embroidery — skills passed down and carefully refined.
She Creates
Working from community ateliers and home workshops, each artisan crafts pieces with her own hands. Every stitch is intentional. Every pattern meaningful.
She Earns
Each purchase directly pays the maker. A fair income that funds her children’s schooling, her family’s health, and her own growing aspirations.
Our Collections
Made with Intention. Made to Matter.
Bags
Dharti Tote
Jute & block-print · Bihar SHG
Apparel
Sutra Cotton Tee
Hand-dyed cotton · M.P. SHG
Home
Bhoomi Cushion
Hand-embroidered · U.P. SHG
Apparel
Anokhi Kurti
Block-print cotton · Rajasthan SHG
Bags
Dharti Tote
Jute & block-print · Bihar SHG
Apparel
Sutra Cotton Tee
Hand-dyed cotton · M.P. SHG
Home
Bhoomi Cushion
Hand-embroidered · U.P. SHG
Behind the Stitch
The process behind every dispatch
5 a.m. The machines are already warm and ready for run.
At the Prerna's Production Hub, the day begins before sunrise. Women arrive before the light does - not because they must, but because the work has become something they choose.
The block is carved once. The print lives forever.
Sunita has been pressing the same teak block for eleven years - dip, align, press, lift - each stamp landing with the quiet authority of someone who has never missed.
Three pairs of hands before it leaves the room.
Quality check is not a department at Prerna. It is a culture. Every garment passes through three women who sign off - not on paper, but with their reputation.
Dispatch day. Forty pieces. Forty stories.
Meera folds each piece herself. “Someone on the other side will open this,” she says. “I want them to feel something.”
The Impact
Numbers that breathe.
“They didn’t need a handout. They needed a skill, a market, and someone to believe the two could meet.”
18+
SHG communities
across India
1,200+
Women earning
through Prerna
500 Cr+
Total artisan
income generated
The Inspiration
Stories from the Change Makers
Meena Devi
“My mother taught me block printing as a girl. I never thought it could become my livelihood. Now I teach twelve other women in my SHG.”
Savitri Kumari
“My first order was small. But was mine! It changed how I looked at my own work. It gave me an identity, and uplifted my self esteem”
Rani Singh
“I used to make clothes for neighbours for free. Now I earn more than my husband in a month. He’s my biggest supporter.”
Every purchase is a vote
for the world you want.
Crafted by Women of India
A craft and garment brand born from the Self Help Groups of rural India where skill has always existed, and all we did was give it a market.
Connect with Us
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- The Makers
- Impact
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- Contact Us
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© 2026 Project Prerna. All rights reserved.
Made with purpose in India